Today, AgraCity is excited and proud to announce to farmers that its commitment to the business alliance of farmers will pay back in even larger amounts than was achieved through the glyphosate OUI program, the Aurora effect, or the Port of Churchill fertilizer initiative. With the introduction of over 30 new products in 2018, and 30 more new products in 2019, AgraCity’s generic portfolio will be the largest and most successful in Canada! AgraCity continues to make history with its farmer alliance initiatives. AgraCity’s products offer the same high quality and performance as their branded competitors, but at a significantly reduced price.
These unprecedented generic product launches over the next two years are being offered at up to 30% off MSRP!
In addition to the investment in generic product development, AgraCity is in the midst of an extensive investment in people, systems, processes and facilities to increase efficiencies and improve the supply chain and logistics performance which should result in better service to farmers. Included in this investment is a larger distribution warehouse and packaging facility which is required to facilitate the expected increased volume distributed given the unprecedented launch of so many new products in the next few years. This investment in improving the fulfillment process from order to delivery is vital to add value to the farmer members especially during in-season high-demand periods.
Since the onset two decades ago, FNA and AgraCity’s mission has been to create a globally connected and vertically integrated agribusiness solution for Canadian farmers. Canada has lagged far behind the rest of the world in generic crop protection products, and the result has been higher pesticide costs. Globally, well over 50% of the crop protection products used are generic off-patent products, but here in Canada, generics have less than 20% market share due to strict regulatory hurdles and a strong lobbying effort by the multi-national chemical corporations. AgraCity’s growing generic product line up is creating the critical mass needed to force the change to generic options in Canada.
AgraCity is here to create grower choice through generic alternatives to name brand products. The only way for AgraCity and FNA to execute its plans is with the members’ commitments. Nothing is possible without the members. The continued member commitment and support of AgraCity’s diverse product portfolio will allow growers an option to stay competitive in the global marketplace, increase farm profitability, and keep money in Canada, supporting local people and businesses.
With our members continued support, our vision, product offerings and strategic partners is one that will be unmatched by anyone in the industry! AgraCity will, with the support and partnership of the alliance of farmers, continue to expand its innovative product portfolio and return value to the members. This is the AgraCity mission! Make the Shift to Maximum Performance and Minimum Price with AgraCity – the leader in the introduction of generic chemicals into the Canadian marketplace!